Underwriting Opportunities

Underwriting at ORCA Media

We are Central Vermont’s community access TV and our programs are seen by about 7000 households in our catchment area. Our three channels feature public, education and government programs, 7 days a week, 24 hours every day, and appear on Comcast Channel's 15, 17 & 17. Programs are listed in the Times Argus and on our website at www.orcamedia.net.

Underwriting of ORCA Media can be done by sponsoring specific video programs, sponsoring a specific video series (e.g., high school football, Kellogg-Hubbard Library Lectures), sponsoring ORCA Media-on-Demand, posting a banner on our website’s Home Page, and listing on our Community Bulletin Board (CBB). As an underwriter, you will be credited in an attractive manner that should create a positive impression for you, your organization, or your company.
Announcements are shown throughout the day. Commitments should be made at least one week in advance of broadcast. Announcements may be delivered live under specific circumstances.
To become an Underwriter, print and complete our Underwriting Agreement and send it to us (via regular mail or fax) with signature and initial payment. If you would like to discuss details, please call (802) 224 9901 or e-mail Tim Tavcar. Prepayment is required for the term of the Underwriting Agreement.
Underwriting Guidelines

We will work with you to prepare your underwriting announcement to suit your marketing and public relations needs, while complying with the FCC regulations. These regulations serve to protect the content to which the public is exposed. In this way, the ORCA Media viewer will comfortably identify the underwriter with high quality programming and content of community TV .
The announcement may include the following elements, the number depending on space and cost:

• Underwriter's business or organization name, or that of the subsidiary, legal DBA, operating division or parent company
• Location of business
• Business hours of operation
• Business phone number, email address and/or website address
• A value-neutral description of the business or organization
• Trade names and marks, products or services that identify the underwriter
• An established non-promotional corporate slogan
• Limited visuals
• Light background music Announcements may not include qualitative, comparative, or promotional language, calls to action, pricing information or inducements to buy or sell, solicitations, or fundraising messages.


Samples

Here are several samples of messages that can be presented to give credit for your support of ORCA Media:
“Programming on ORCA Media is made possible in part by the Alpha Corporation. Alpha Corp is a leader in the development and management of corporate and research space in the Central Vermont area, and is proud to support public access television in this community. Alpha Corporation is located at 1001 Alpha Drive, Montpelier. For more information, call 802-555- ALPHA.”
“Support for ORCA Media comes from Heritage Restaurant, 100 Mills Avenue, Waterbury. Heritage features Revolutionary Pie and the Patriot Pipe and Drum Corp. For more information, call 802-555-1111”
Pricing

For current underwriting opportunities and pricing information, please visit ____

Underwriting Opportunities

General Underwriting

Listing at end of Community Bulletin Board (CBB)

Program Underwriting

Listing at end of program, Non-exclusive

Series (Annual)

Listing at end of each program Exclusive for product or service
Series, Exclusive (e.g. High School Football, Cary Lecture Series) Announcement with each program (e.g. 4 games, or 4 lectures)
Announcement at beginning, half-time / intermission and end with credits Exclusive for product or service Listing on CBB

Series, Non-Exclusive

Announcement at end, with credits Non-exclusive Listing on CBB
For Annual and Special Series, you choose the series and we show your announcement in each program in the series. All programs are shown on at least one LexMedia channel at least 3 times per week for 2 weeks and may be repeated at other times.

Website

Listing in Underwriters section of Home page
Listing on ORCA Media On-Demand, if already program / series underwriter.

Pricing

For current pricing information, please visit (link).